Our panel of experts will discuss how the sample business world is likely to look in 2020 based upon whether we are successful or not in significantly improving participant engagement. Bonnie Breslauer, Chief Customer Officer at Active Messure commented: “There is no doubt that we need to put respondents’ needs first and focus on their engagement to sustain primary research.  This is a shared responsibility, not just between corporate clients, MR agencies and sample companies, but across the entire sample supply chain.  If not addressed, clients will be forced to rely on a shrinking pool of respondents to take their surveys, impacting representivity and data quality.” Baillie Buchanan, co-founder of Research For Good, added: “Respondents are the life blood of our industry, but the data from the GRBN initiative shows that slowly we are depleting the finite resource we have for gathering first hand feedback and insights. How do we prevent the respondent from going extinct? Join our discussion as we tackle the issue of respondent engagement and save the sample! #savethesample.“ The panel discussion will be prefaced by a presentation of the key learnings from GRBN’s research-on-research into participant engagement, as well as the key tips from GRBN’s participant engagement Handbook, ENGAGE. The Handbook full of practical advice from the experts for improving the research participant user experience. You can access the Handbook from here. In 2018, GRBN, together with its partners, is undertaking an ambitious implementation program, ENGAGE MR, to drive behavior change, so that the user experience given to people is very different tomorrow from the one given today. You can find out more about the ENGAGE MR program here.

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