ENGAGE MR is a coaching program which enables partner corporations to effectively and efficiently create great research participant user experiences, which deliver strong long-term brand equity.
What is ENGAGE MR?
Who is ENGAGE MR for?
ENGAGE MR has been designed with end clients, research agencies and data collectors in mind, as all have much to gain from creating research participant user experiences, which deliver strong long-term brand equity to end clients.
How ENGAGE MR works
ENGAGE MR partner companies nominate Participant Engagement Champion to participate in the coaching program. It is critical that the Champion is given a clear mandate by top management to drive best-practice implementation and process improvements.
GRBN, working together with our partners, will use group and individual coaching sessions to mentor the champions and assist them in driving change in their organizations.
Progress will be monitored and recognition given to companies, which succeed in delivering great participant experiences.