Tackling One of Our Sector’s Most Critical Challenges – Demonstrating Business Impact

In late 2016, GRBN made the ROI of Insights a key strategic priority. We believe that demonstrating the business impact of Insights is one of the most critical challenges and biggest opportunities our sector currently has, and see four reasons for this. Firstly, according to research by Boston Consulting Group (BCG), measuring ROI is one of the CEOs top priorities for the Insights function… Read more

 

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Five Steps to Maximizing Cl’s Impact

By Christine Barton, BCG

“At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on the opportunity for CI to support business decisions on an ongoing basis rather than just for the life of a project. But how can CI and the business build a truly effective partnership?…” Read More

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ENGAGE MR Program Kicks Off – Show Just How Seriously Your Company Takes Participant Engagement

ENGAGE MR is our coaching program, which enables partner companies to effectively and efficiently create great research participant user experiences, which deliver strong long-term brand equity for end clients. We will start to work with the Participant Engagement Pioneers, the first group of champions taking part in the coaching program, in late March. A few places are still available, so get in touch to reserve your spot… Read More


28th February is the Deadline for Comments: on the New draft ESOMAR/GRBN Guidelines for Children, Young People and Vulnerable Adults – Have Your Say

A digital consultation process for the new ESOMAR/GRBN Guideline on Research and Data Analytics with Children, Young People and Vulnerable Individuals has been launched. To participate in the consultation… Read More

Early bird rate ends on February 15th for the GRBN Global Workshop Day – A global perspective on Insights’ ROI – taking place in London on March 12th

GRBN is proud to be kicking off MRS Impact Week 2018 with a workshop day focused on the ROI of Insights and Participant Engagement. The day promises to be both inspiring and informational, and we are excited to have a great line-up of speakers and panelists for the event. Find out more about the Workshop Day and take advantage of the early bird offer here. 
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RELAYTO/ – Going Beyond PDF – Extracting More Value from Your Content

GRBN recently published the “Invest in Insights” handbook in RELAYTO/, a platform that allows conversion and publishing of PDF document as a complete experience with multimedia, interactivity and analytics. This was the second such report we have published on this platform (after “Engage” published in October 2017), and both have allowed us to better connect with our audience in a cost effective  manner… Read More

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