Participant Engagement Handbook – A big THANK YOU to the first workgroup members!

We would like to thank everyone, who has volunteered to help put together the Participant Engagement Handbook! Now that both the qualitative and quantitative research-on-research projects are underway we are turning our attention to planning the handbook. A “big thank” you goes to:

• Adriana Rocha, EC Global Solutions
• Anna Hebbeln, Wakoopa
• Art Siegert, P2Sample
• Baillie Buchanan, Research for Good
• Christy Ransom, Vision Critical
• Jackie Lorch, SSI
• Kerry Hecht Labsuirs, Echo Qualitative Project Support
• Nikki Lavoie, MindSpark Research International

The key objective of the Participant Experience Handbook is to..

“provide practical guidance on how to create a better user experience for people participating in market research”

… in order encourage as many people as possible to employ participant-first design-thinking when designing research projects. The primary audience for the handbook is therefore the agency-side researchers and client-side Insights team members, who currently design and implement research projects. The workgroup will use four different sources of data as inputs to the handbook. Firstly, the workgroup will use as the base the research-on-research we are currently conducting into both the online survey and qualitative research participant experience. You can find out more about these R-o-R projects through these links:

• Diving Deep into the Qualitative Research Experience
• A/B Testing the Online Survey Experience

Secondly, they will build on the combined experiences of the 30 plus data collectors, research agencies, technology companies and end-clients we are partnering with on the Participant Engagement Initiative, taking advantage of the participant satisfaction data, which has already been collected on a vast number of projects by these companies. Thirdly, a number of partners are specifically collecting metrics on the participant user experience as part of this Participant Engagement initiative, including the measurement of the impact a good / bad experience has on the corporate / brand reputation of the end-client. Finally, the workgroup will have at their disposal all the research-on-research, which partners have already conducted into the people’s user experience with research. The workgroup will take the learnings from these four sources as the building blocks for the handbook. The handbook will provide practical advice on, and concrete examples of, the things that drive a great or poor user experience and/or a positive/negative impact on the end-client’s brand, before, during and after the main engagement with the participant. The first version of the handbook will cover 4 different forms of data collection…

• Online Communities
• Online Surveys
• Passive data collection
• Qualitative Research

… and present a number of “golden rules” to follow across all methodologies.

Launch Date: Mid-October

There’s still a lot of work to be done, but the aim is to launch the handbook in mid-October. If you want to get actively involved in the creation of the handbook or if you would like to input your knowledge in this area, then we would love to hear from you.