The recent BCG-GRBN research indicates that those Insights functions measuring their ROI and the impact they are having on the business are reaping significant benefits from doing so. How does a seat at the table, more resources, more autonomy and more job satisfaction sound for starters?
A seat at the table
Being “in the room” when important decisions are being made and being asked to input into those decisions are clear signs that the function is perceived as a strategic partner in their organizations.
In addition to being more influential within their organizations, Insights functions measuring their ROI seem to have growing resources at their disposal, either in terms of budget to spend or headcount.
In turn, many of Insights functions, which have not been able to demonstrate the impact they are having on the business, say they have seen decreasing budget and headcount over the last few years, and also expect this downward trend to continue.
Read more about the benefits of measuring Insights ROI and other key findings from the research in the recently launched BCG-GRBN ROI of Insights Report. Access the report