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The brightest minds in behavioral data will share exclusive insights on how they have made the transition towards data driven insights. With inspiring stories and case studies, the conference is aiming to help professionals within the consumer insights industry to understand how people behave online in order to create a better product or a bigger impact. Speaking on this topic will be representatives from KLM, J. Walter Thompson, Kantar, Elastic, GfK, CLEVER°FRANKE, YouGov, Forrester, GapFish, Respondi, Mindtake and more.
Market research has been developing at a glacial speed in the last decades and is heading towards obscurity. Research needs to step away from trying to understand consumer behavior and predict the future with ancient tools and methodologies.
What if we would reinvent research in this digital era? Ditching its legacy and taking full advantage of the tools and data sources available to us. How would research then look like? It probably won’t involve 20-minute surveys.
Simon van Duivenvoorde is a passionate digital native. In various roles he spent time on client-, agency-, and now, technology supplier side. With Wakoopa he is currently revolutionizing online research and working hard to make Wakoopa the world’s preferred passive data collection technology company. 
