Hot tip: Gain Trust With Transparency

Trust is of particular importance when engaging people to participate in passive metering research, and transparency is essential to gaining trust. This is just one of the passive metering-related tips to be included in the Participant Engagement Handbook we will be issuing in October

Is your privacy policy designed with transparency in mind?

Research participants need to experience passive metering as being trustworthy and transparent regarding the use of their data. It’s important to have their free, informed and explicit consent to handle their personal information. Moreover, be clear on your purpose and be specific on how and for what you are planning to use their data.

“The more trust people have, the more information they are willing to share.”

“Do not do to participants what you would not want done to yourself.”

Additionally, your privacy policy should be comprehensive, but clearly understandable as well as easily available for the user. Although these rules will apply for any research study, the importance increases when the perceived risk increases. You can read more about this topic in a blogpost by Oriol Llauradó from Netquest, which you can access by clicking the link below: Collecting Behavioral Data With Ethics