On behalf of the organizing committee from the Mongolian Marketing Research Association (MMRA) and the APRC, we welcome you to the 9th APRC Conference in Ulaanbaatar, Mongolia. APRC 2017 CONFERENCE IN ULAANBAATAR, MONGOLIA DATE: 28 & 29 September, 2017 The APRC 2017 Conference brings together the experiences, cases, methodologies and techniques of marketers, branding agencies, market research companies and experts from not only the Asia Pacific region and globe on: cooperation of brand owners, market researchers and other stakeholders and advantages of understanding the insights of markets and customers for creating strong brand, exploring the local market and entering to the international market. At the conference new trends of market research, technological solution and methodologies for marketing researches and possibilities of usage of marketing research results for marketing strategies and planning will be introduce. We have divided our conference into two sections: Explore Local, Lead Global and Growth Hacking. Our conference will feature and exciting line-up of 10 experts from global market research agencies, who will provide interesting perspectives on the conference theme. We have speakers from Australia, New Zealand, Korea, China, Thailand, Chinese Taipei, United Kingdom and Mongolia. We are also happy that our conference is going to have events, which give opportunity of networking and learning from industry well-known experts around the Asia Pacific region and globe and clients of Mongolian business and to see Mongolian and culture and lifestyle.   APRC 2017 CONFERENCE IN ULAANBAATAR, MONGOLIA DATE: 28 & 29 September, 2017 Venue: Best Western Premier Tuushin Hotel Conference outline:   28th Sep, 2017 9:00am – 11:30am Workshop 1 1:30pm – 4:30pm Workshop 2 12:00pm – 4:30pm Summit meeting (APRC Committee members) 5:00pm – 8:00pm Dinner (APRC Committee members)   29th Sep, 2017 9:00am – 5:00pm Conference (Registration starts @ 8:30am) 7:30pm – 10:00pm Dinner (Reception-hosted by MMCG)   30th Sep, 2017 10:30am – 7:00pm Culture Program for Conference Delegates (Free for APRC Committee members, others need to pay) MMRA       APRC