CERTIFICATES FOR CHAMPIONSUnder this new program, individuals who are Insights Association members and successfully complete the coaching program will receive a GRBN/Insights Association co-branded ‘Participant Engagement Champion’ certificate of completion. Concurrently, if their employers are Insights Association company members, they will be issued a ‘Participant Engagement Corporate Champion’ certificate and will be able to use the certificate as well as the GRBN Participant Engagement seal in their marketing and communications for 12 months after successful completion of the ENGAGE MR coaching program.
HOW IT WORKSCompanies partnering with GRBN on the ENGAGE MR coaching program nominate one or two employees to participate in the coaching as Participant Engagement Champions. The coaching consists of a series of live group and individual coaching sessions (between five and eight hours depending on the partnership level chosen), which coach the participants on creating great research participant user experiences which drive increased participant engagement, and implementing their own change program. Successful completion of the program requires that the participating Champions set measurable objectives for increased participant engagement and put in place an action plan aimed at achieving those objectives. In order to maintain their corporate certificate, companies need to demonstrate that they have successfully implemented their plan and updated it for the subsequent 12 months.
PRC CREDITS AWARDED TO ENGAGE MR PARTICIPANTS
Insights Association members who are Professional Researcher Certification (PRC) qualified receive PRC credits for participation in the ENGAGE MR program. Participation at the silver level generates five PRC credits, while participation at the gold level generates eight credits. For more information about PRC, visit: https://www.insightsassociation.org/advance-career/prc.
Andrew Cannon, GRBN’s Executive Director, comments; “We are very excited to be increasing co-operation with the Insights Association on the ENGAGE MR program. Firstly, the pioneering companies who are participating in the first round of coaching will benefit from this increased recognition of their efforts to lead the charge on participant engagement. Secondly, as the second wave of the coaching program will kick off in October, we are sure that this increased recognition by the Insights Association, as well as the increased marketing opportunities, will increase the value of participating in the program and encourage more Insights Association members to do so.”
David Almy, Insights Association’s CEO, adds: “The ENGAGE MR program is a critical component of our efforts to promote and expand the business of insights, which is essential to empowering intelligent business decisions. ENGAGE MR is a natural ally of PRC and we’re excited about our stronger partnership with GRBN.”
For more information on the ENGAGE MR program and to find out more about how to join the second round of coaching, please contact Andrew Cannon.
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About GRBN (www.grbn.org) The Global Research Business Network connects 45 research associations and over 3,500 research businesses on six continents. More than US$25 billion in annual research revenues (turnover) are generated by these businesses. GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations and undertaking global industry initiatives. Twitter: @grbn_org About The Insights Association (https://www.insightsassociation.org/) Our members are the world’s leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas. The Insights Association directly supports its members to achieve these goals.###
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