Giving the Cobbler’s Children Some Shoes
The saying goes that the cobbler’s children have no shoes. In some ways this is a rather fitting analogy for today’s Insights functions: Whilst they are experts in measurement, very few Insights functions currently measure their own impact on the business in a systematic, quantifiable manner…. Read more
New Research to Shine a Light on Building the Business Impact of Insights
One of GRBN’s key objectives is to grow the amount of money invested in Insights across the globe. The GRBN Invest in Insights Handbook, the first edition of which was launched in early 2018, is an invaluable resource for Insights leaders looking to defend and ultimately grow their budgets… Read more
Accelerating Growth Through Transformation of the Insights Function – How It Has Worked at AmEx & Prudential
Carol Shea – Olivetree Insights “Information alone is no longer an adequate deliverable for Corporate Insights departments. Teams must inspire strategic, impactful organizational action with their findings. That’s a tall order considering the pace of data flows and decision making today. Thanks to novel approaches to project planning, data integration, communication, organizational structure and cross-department outreach, proactive Insights teams are finding success”… Read more
Be Inspired – Upcoming AMSRS Conference Highlights
Read what Uwana Evers, Data Scientist, Pureprofile and Melissa Gill, Managing Partner, The Behavioural Architects have to say
Trump Administration Drops Citizenship Question from 2020 Census Following Supreme Court Defeat
The Trump Administration will no longer seek to add a citizenship question to the 2020 Census, after the Supreme Court struck down the attempt. On July 2, 2019, according to a Department of Justice official, the Department of Commerce officially dropped their plans to add a citizenship question to the decennial headcount and any suggestion of delaying the 2020 Census, in response to their defeat at the Supreme Court last week. The Insights Association had joined an amicus brief against the citizenship question in the case… Read more
Faking It: Can We Trust Social Media Data?
The first in a new series of 30-minute podcasts from the MRS Delphi Group. Aji Ghose from Sky, Cordelia Hay, Britain Thinks, and Colin Strong, Ipsos discuss the impact that fake information online is having on customer insight, and what the research industry should do about it…. Read more and listen to the podcast
AMSRS Festival of Research 2019 – Incorporating 2019 APRC Conference
Sydney, Australia, August 7-9 Find out more and register
Insights Association’s CEO SUMMIT EUROPE
Edinburgh, UK, September 11-13 Find out more and register
