Bad Respondent Experiences are Killing the Insights Industry
By Andrew Grenville, Maru/Matchbox
“The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down what seemed to be a very deep well.” – Lewis Carrol, Alice in Wonderland I recently joined a survey research community so that I could see first-hand the respondent experience…” Read MoreMeasuring the ROI of Customer Insight
We are proud to have co-authored this thought-piece together with ROI of Insights experts at both BCG and Cambiar… Read more about how to get started measuring the ROI of Insights here This House believes that it does matter a lot that the public has lost trust in Market Research By Andrew Cannon, GRBN Last month at the Insights Association’s Leadership Conference in San Diego, I had the honour of teaming up with Dave Carruthers from Voxpopme to propose this motion to the House in this Oxford-style debate, with Debbie Schlesinger from the Schlesinger Group and Kerry Hecht from Echo Qualitative Project Support our worthy opponents. Grab a cup of coffee and take 5 minutes to see if my opening and and closing arguments can convince you that this issue does matter a lot to everyone who has ‘skin in the game’ when it comes to the future of our sector… Read more Helping measure progress in achieving the 2030 Sustainable Development Goals around the world We are extremely proud to announce that Paragon Partnerships, along with Kantar Public and SDG Action Campaign won this year’s MRS President`s Award. Huge thanks go to Kantar Public and SDG Action campaign who worked in a great partnership to ensure the reporting countries` citizen perceptions around SDGs are measured and reported in the UN HLPF in NYC with great success… Read moreSampleCon 2019
We are excited to be speaking about Participant Engagement at SampleCon in February. Hope to see your there! Find out more and register