Agency Leaders: An ROI of Insights Events is an Effective Way to Engage and Deliver Value to Your Clients

Dave Rothstein, CEO at RTi Research, invited GRBN’s Andrew Cannon and Simon Chadwick from Cambiar Consulting, to run this year’s RTi Symposium held last month in New York. The objective of this year’s Symposium was to inform and inspire RTI’s clients to measure their ROI and more effectively demonstrate the impact Insights is having on the business with a view to elevate the Insights team internally and ultimately grow the Insights’ budget.

“It is critically important to prove out the impact on the company’s financial performance when they clearly know the Insights / Research ROI” – Delise Dupont, Global Customer & Employee Experience Learning & Measurement, MetLife

16 Insights leaders attended the Symposium and their feedback on the event was extremely positive. Attendees felt overwhelmingly that the content was relevant for their job, that they learnt something new, and that they have a clear set of actions to work on back in the office. Whilst we could tell you more about why think this is a great event, perhaps it’s best to let the clients who were there tell you in their own words:

• “ROI is big given where CPG is now. Thanks for helping carve out the time to focus on this.”
• “This is very helpful. It provides how we can show our impact to the company”                                       
• “To realize or start ‘advertizing’ the added value of the function to the organization”                  
• “Provides clear, concrete direction on how to think about and start measuring ROI”
• “It’s so important to understand that we are not alone in our struggle and to get the tools to assist in the process”                                                                               

Importantly, not only did RTi’s clients attend the event, but also RTi’s key client service personnel were invited to be part of the session. This will enable RTi to continue the ROI and business impact conversation with their clients and work out together with their clients how RTi can best support them on not only measuring ROI, but also on increasing the impact Insights is having on the business, thus ensuring that ROI becomes a glue bonding the client-agency relationship. Corporate researchers’ ability to measure and promote the significant ROI they provide to their organizations is going to be critical to their ongoing success. Since our overarching mission is to support our clients’ success in any we can, helping them to first understand and then implement an ROI of Insights measurement program is something we feel is quite important and therefore, take seriously.

“Corporate researchers’ ability to measure and promote the significant ROI they provide to their organizations is going to be critical to their ongoing success.  Since our overarching mission is to support our clients’ success in any we can, helping them to first understand and then implement an ROI of Insights measurement program is something we feel is quite important and therefore, take seriously.” – Dave Rothstein, CEO, RTi Research

If you are an agency leader and interested in running a similar event for your clients, please get in touch with Andrew Cannon.