How to Win Back the Hearts and Minds of Research Participants

Last we had the honour of getting on stage at the INSIGHTS LEADERSHIP CONFERENCE in Palm Beach, Florida, and presenting, together with our partners, some of the key findings from our recently conducted research-on-research. You can download our presentation here. We would like to thank Lisa, Gabe, Katrina and Kerry for presenting with us! In the presentation, the team explored how brands can improve their relationship with their constituents and preserve the integrity of research through creating better user experiences for research participants. We wrapped up the session by giving attendees six actions they can take in order to improve the experience they give participants and at the same time build end-client brand equity:

1. 1. Become a partner on the Participant Engagement Initiative
   2. Designate a participant engagement champion in their organization
   3. Use the ENGAGE handbook (out on the 16th October) and deploy UX metrics to deploy a participant-centric design process
   4. Treat research as a touch-point
   5. Use data shares on their next projects
   6. Use a video thank you on their next project

Please get in touch if you want to find out more.

Upcoming webinar – 24th october

In partnership with Insights Association, we will be running a webinar on participant engagement, featuring our partner speakers from both the INSIGHTS LEADERSHIP CONFERENCE and the CORPORATE RESEARCHERS CONFERENCE. The webinar will take place on the 24th October at 2pm ET. Registration for the webinar will open shortly and can be accessed from this page when it does.

See you in san diego

We would like to thank the team at Insights Association for putting on such a fantastic conference in Palm Beach. The 2018 INSIGHTS LEADERSHIP CONFERENCE will be held in San Diego from the 5th to the 7th November, and we hope to see you there!