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How is advertising working today?

Fascinating new insight from the Advertising Research Foundation at seminar with MESH clients in London MESH Experience is one of many contributors to the ARF’s...
ROI_from_insights

The Return on Investment from Insights – Driving growth – 10+1...

Two of the challenges are related to increasing the value to clients; on the one hand increasing that return on investment and on the...

Why we must change the Future-of-Insights

By Alex Hunt, Brainjuicer As we enter late-August and the dog-days of summer in a hot and humid NYC, it feels a lifetime ago that...

Why measuring Return on Research Investment is good for your health

By Simon Chadwick, Cambiar Whenever the subject has been raised in the last few years of measuring the return on anything related to marketing, advertising...

The 100-day growth challenge kicks off in Brazil. Next stop Atlanta.

Andrew Cannon and Bruno Paro ran the first live GRBN 100-day challenge event in April at the ABEP Annual Conference in Brazil. Over 300 delegates...
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