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Improvisational Comedy Fosters a Winning Brand Optimization Strategy

They say that laughter is cheap medicine, but it may also greatly benefit healthcare market researchers by helping to uncover true emotional drivers of...

Hot tip: Sharing Data Back With Participants Significantly Improves The User...

This is just one of the insights from the research-on-research* we have recently conducted into the online survey user experience. It shows that the simple...

PEI – Welcome to the latest partners!

We are happy to announce that 3 new partners have come on-board the Participant Engagement Initiative taking the total to 34, and that work...

Participant Engagement Handbook – A big THANK YOU to the first...

We would like to thank everyone, who has volunteered to help put together the Participant Engagement Handbook! Now that both the qualitative and quantitative...

Ditch the script; have a conversation instead!

Nobody likes a telemarketer, so why use their techniques in recruiting? Why are researchers still  getting away with putting participants through long, boring, tedious...

A/B Testing the Online Survey Experience ...

Together with our partners, we are currently undertaking a large-scale research-on-research project into the participant’s experience with online surveys in order to A/B test...

Diving Deep into the Qualitative Research Experience ...

We are thrilled to announced that research-on-research into the participants’ experience with qualitative research is now underway. Whilst a vast amount of research has...

Participant Engagement: From data points to people – NEXT Conference Panel...

At the Insights Association’s NEXT Conference in New York last week our distinguished panel of experts from Critical Mix, M3 Global Research, MarketVision, Netquest...

Participant Engagement Initiative – Research-on-Research ...

The partners in the Participant Engagement Initiative used the opportunity of being in New York for the Insights Association's NEXT Conference to meet up...

3 Questions You Should Be Asking Your Data Provider, But Probably...

I’ve heard it said in many corners that the Market Research industry is in a state of transition and transformation. That’s true, though I’d...
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