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Overall Trust in market research: Definite room for improvement in...

Earlier this year, in co-operation with Research Now, Netquest and Dapresy, we set out to measure the level of trust in market research and...

AMRA Update

By Leonie Vorster, AMRA Chairman We are grateful to report that the AMRA non-profit company registration has been submitted in South Africa, the country of...

Welcoming AMRA to the GRBN family!

We are thrilled that AMRA has agreed to join GRBN and are excited to have the federation, as well as their member associations, join...

The 100-day challenge: Make a difference

The objective of the 100-day challenge initiative is to drive positive change for the research sector, by encouraging individuals, companies and associations to take...

Trust, Innovation, Insight: Our Industry’s Reputational Challenge

By Jeff Resnick, Stakeholder Advisory Services Every industry endures periods of tumultuous change. Ours is no different. How we collectively deal with the challenge of...

Trust in market research – 5 actions we need to take...

There is a lot of hype around Pokemon Go at the moment… which is certainly well justified given the usage numbers… and a lot...

Trust with personal data – A time-bomb for our industry?

8-out-of-10 people surveyed say they are concerned about misuse of their personal data, with this figure still a high 78% amongst 18-24 year olds. It...

Perceived value of research – An opportunity we are missing?

Whilst seven-in-ten (survey takers) see that market research benefits business, only four-in-ten see it as benefiting themselves. As the chart opposite shows; amongst those not...

3 keys to improving the user experience

Length of surveys, enjoyability and mobile-friendliness all key to improving the User Experience – Further research-on-research underway The Trust Survey also dealt with the issue...

Trust in Market Research: The German success story

Bernd Wachter, CEO of Psyma Group AG and board member of both the ADM and the "Initiative Markt- und Sozialforschung, shares his views on...
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