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Welcome to GRBN News – 2017 14

This special edition of GRBN News contains a selection of articles from the newsletters we have issued during the first quarter of this year. In partnership...

ROI from Insights – 1st Associate Partners On-board – Qualitative Research...

AMSRS, GreenBook, Insights Association, MRIA, MRS and SAMRA are the first associate partners on the joint BCG-GRBN ROI from Insights initiative. Increasing Understanding The objectives of...

The Return on Investment from Insights Part 1 – Why You...

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights...

The Morality of Market Research in the Age of Artificial Intelligence ...

As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me...

Growing budgets by measuring the ROI from Insights

Phase 2 of the ROI from Insights initiative will build on the understanding gained during phase 1, which is being led by the Boston...

BCG and GRBN team up to create ROI from Insights self-assessment...

Research tells us that measuring the ROI from Insights is one of the characteristics of an Insights department that is perceived as a strategic...

The Global Research Experience

GRBN’s effort to understand and improve global panelists’ research experience is already bearing fruit for its research partners, each of whom has a meaningful...

ROI from Insights – The key to a virtuous growth spiral

The trend towards customer-centricity is creating fantastic opportunities for the research and insights sector, but to take advantage of these opportunities, we need to...

Privacy protection and perceived value: key participation drivers? ...

People’s willingness to share data with researchers is the fundamental raw material that fuels the market research industry. However, some indicators, like decreasing response...

Want a good excuse to call your client? How about the...

We can never have enough good reasons to engage our clients, right? And how about having a reason, which isn't asking them to spend money?...
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