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Bad Respondent Experiences are Killing the Insights Industry

“The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment...

Concern with Personal Data Misuse Remains Extremely High

The latest findings from the 2018 GRBN Trust Survey show that across the globe people remain very concerned about the safety of their personal...

Customers’ Trust Means Better Data ...

Citizens are the best source of rich and meaningful data. But questionable data practices and zero-sum business models have been eroding consumers' trust. In...

Can you feel the heat?

Whilst this image may not represent the day-to-day reality of your working life in the research sector, I want to use it to symbolise...

Hot tip: Sharing Data Back With Participants Significantly Improves The User...

This is just one of the insights from the research-on-research* we have recently conducted into the online survey user experience. It shows that the simple...

Trust in Market Research: The German success story

Bernd Wachter, CEO of Psyma Group AG and board member of both the ADM and the "Initiative Markt- und Sozialforschung, shares his views on...
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