Participant Engagement: From data points to people…much more than just words

We are already excited about getting on-stage at the upcoming Insights Association’s NEXT Conference taking place May 9-10 in New York. We’ll be talking about the latest in participant engagement and have a great panel lined up, featuring experts from Critical Mix, M3, MarketVision, Netquest and Vision Critical. Optimizing the research participant experience can go a long way toward improving the efficiency of data collection and the quality of the insights generated. There are many variables in play, of course, before, during and after the survey or other engagement. Our session will delve into the GRBN Participant Engagement Initiative, sharing research findings and best practices. Our panel of experts will lead a candid discussion about this critical issue.

JEFF MCKENNA – CRITICAL MIX

Vice President of Analytics at Critical Mix

   

AMBER LEILA ESCO – M3 GLOBAL RESEARCH

Chief Strategy Officer, M3 Global Research

     

BOB GRAFF

Vice President, MarketVision Research        

 BRUNO PARO – NETQUEST

Managing Director USA & Canada, Netquest

   

CATHERINE ROGERS – VISION CRITICAL

Senior Vice President, Customer Success, Vision Critical       The inaugural NEXT Conference promises a mix of research thought leadership and innovation in action, and has a very exciting agenda in place, which you can read more about here. We hope to see you there!