MRS Recorded Webinar – International Research – Part 1

The Rocky Road – Unravelling the complexities of International Research through an understanding of the cultural context

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Objective Unravelling the complexities of International Research from cultural divergences to more practical considerations providing a ‘travel bag’ full of tips and tricks for successful cross-country collaboration and optimizing the value of international research to clients. You can watch a clip of the webinar here: Who should attend? This webinar is designed for all those who conduct all kinds of international research, be it desk research, qualitative or quantitative. Ideally, they may have some experience of working internationally but it’s designed to benefit those new to this area of research too. We’d also love those with more experience to contribute to the debate and share their knowledge. Content The Rocky Road – Unravelling the complexities of International Research through an understanding of the cultural context

• Identifying the key challenges and potential stumbling blocks along an international project ‘journey’
• Exploring how differences between cultures can impact all stages of a project, from choice of methodology, to timings and location, to language and style of questioning, moderating techniques or analysis approach etc.
• Using case histories and example briefs to challenge assumptions and showcase best practice approaches and solutions

 Format This is a recording of a webinar broadcast by MRS on the 15^th June and runs for just over 30 minutes. This webinar was run a highly experienced researcher, Vatsala Rathore, who has packed her bags many times to both work and live in numerous countries around the globe. Vatsala Rathore After working for almost a decade in TNS, Vatsala is moving on to a dynamic brand consultancy named Butterfly Research. She has worked in India, Middle East and North Africa. Her work has spanned brand and product life-cycle. She is passionate about people and cultures and leverages her cross-continent experience to get under the skin of the consumer. Vatsala has worked on a range of categories and across key Blue chip clients such as Unilever, Nestle, Kraft, Britvic, Kellogg’s, to name a few. This varied client list has allowed her to work on projects ranging from segmentation and positioning work to communication development and evaluation.

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