Invest in Insights Handbook Released

GRBN launches new handbook, Invest in Insights, to enable companies to better measure the return from their investment in Insights NEW YORK – January 29 2018 – The Global Research Business Network (GRBN) today announces the launch of its newest Handbook: Invest in Insights: A Guide to Demonstrating the Value of Insights to Business[1]. As more and more enterprises adopt customer-centric growth strategies, Insights need to be the fuel that drives that growth. As the breadth and depth of data on consumers and customers continues to expand, companies need to re-think their Insights strategies and processes to enable competitive advantage and future growth. The measurement of Insight’s ROI is fundamental to this. The GRBN Invest in Insights Handbook presents an intuitive framework and easy to use templates to enable Insights leaders to demonstrate that value. Andrew Cannon, GRBN’s Executive Director, who led the creation of the Handbook, noted: “Today, relatively few Insights functions measure their ROI in a systematic way, Our Handbook aims to enable them do just that, and our target is that by the end of 2018, 200 Insights leaders will have used it to create their own ROI reports.” The Handbook is built on the back of quantitative and qualitative research on the ROI of Insights undertaken in 2017 by Boston Consulting Group and GRBN[2]. Beth Rounds, CMO, at Dapresy, commented: “We’re pleased to be the premier sponsor of the GRBN Invest in Insights Handbook.  Making an impact by creating a greater ROI is a goal we all strive for, and it makes excellent business sense.  This Handbook provides clear guidance on how insights teams – and others along the value chain – can make a significant contribution to better business decisions!” The Handbook is being launched in association with Insights Association in the US and the Market Research Society (MRS) in the UK. Insights Association and GRBN are undertaking a number of joint events in 2018, including a ROI of Insights roadshow across the US, and GRBN is leading an international workshop focused on ROI in London on March 12^th as part of MRS Impact Week[3]. Rob Stone, Insights Association Chairman, says: “In our relentlessly competitive environment, businesses prosper when they can harness insights to create competitive differentiation in the market. Nevertheless, relatively few customer insights departments have a seat at the table as a strategic voice within their business. GRBN’s Invest in Insights Handbook provides the roadmap for measuring the ROI on insights investments and transforming the insights function into an influential, strategic stakeholder.” Jane Frost, chief executive of MRS, commented: “MRS as a founding association of GRBN is delighted to welcome the Invest in Insights Handbook which provides more depth and detailed support to our work on creating insight driven organisations. We believe it will be useful for many practitioners and insight teams.” GRBN has set up a website, www.roiofinsights.com, dedicated to measuring ROI and demonstrating the business value of Insights. The GRBN Invest in Insights Handbook, as well as related resources, can be accessed from this knowledge hub.

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About GRBN (www.grbn.org) The Global Research Business Network connects 45 research associations and over 3500 research businesses on six continents. More than US$25 billion in annual research revenues (turnover) are generated by these businesses. GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations and undertaking global industry initiatives. Twitter: @grbn_org About Dapresy (www.dapresy.com) Dapresy provides a highly efficient and effective data reporting software for market research and customer experience management.  The SaaS solution offers users flexibility and choice in delivery from standard cross tables, PowerPoint and PDF downloads to highly visual and interactive dashboards. Market research agency and enterprise professionals in more than 25 countries utilize Dapresy Pro to clearly communicate complex data from markets, users and customers.  Founded in 2003, Dapresy has a headquarters in Sweden with a North American headquarters in Portsmouth, NH. In addition, the firm has offices in Munich, London, Toronto and Melborne, Australia. LinkedIn: Dapresy Twitter: @Dapresy About Insights Association (www.insightsassociation.org/) As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions. Through advocacy, education and certification, it enables its members to thrive in an evolving industry and drive business impact. Twitter: @InsightsMRX About MRS (www.mrs.co.uk)

• The UK is the world’s second largest research market.
• With members in 50 countries, MRS is the world’s leading research association.
• It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, support services, client-side organisations, the public sector and the academic community.
• MRS represents 80% of research agencies who commit to, and are regulated by, the MRS Code of Conduct to ensure professional and ethical research of the highest standard of excellence.
• In 2013 MRS launched the Fair Data trust mark that demonstrates which organisations handle their customers’ personal data fairly.
• MRS is the global leader in research qualifications and training.
• Winners of the Launch of the Year prize at the International Content Marketing Awards 2013 for Impact Magazine, the quarterly publication of the Market Research Society and sister title to Research-live.com.

Twitter: @TweetMRS ### [1] Visit www.roiofinsights.com/access-invest-in-insights-handbook to access the Invest in Insights Handbook [2] Visit www.roiofinsights.com/bcg-grbn-roi-of-insights-report to access the ROI of Insights Report [3] Visit https://www.mrsannualconference.com/impact_week to find out more about the MRS Impact Week and GRBN International Workshop