Hot Tip: Think Mobile First When Designing Activities For Online Communities

Today’s customers choose whether or not to participate in companies’ online communities. Their feedback is invaluable, so it makes sense we solicit their input on devices most convenient for them. Increasingly, customers are reaching for their mobile devices to participate in online communities. Approximately 50% of activities are taken on a mobile device or tablet, so it is extremely important to keep small screens in mind when designing and programming an activity.

FIVE BEST PRACTICES FOR MOBILE

1. BE CONCISE
2. ALWAYS TEST YOUR ACTIVITY ON A MOBILE DEVICE
3. AVOID GRIDS AND RANK ORDER
4. LIMIT THE NUMBER OF OPEN-ENDED QUESTIONS
5. SIZE IMAGES FOR SMALL SCREEN AND USE ONLY WHEN NECESSARY

  This tip is provided by Vision Critical and is just one of the tips for creating high engagement online communities, which you can find in our Handbook ENGAGE: 101 Tips To Improve The Research Participant User Experience, which you can download from here.