Hot Tip: Eat Your Own Dog Food

Test your own survey, then test it again. Have co-workers test it. Have your client test it. Have your parents, your son, and your best friend test it. Have your barista test it. If they can’t get through it (or don’t want to), it’s likely those taking your survey will feel similarly. Yes, some will power through for the incentive, but what does this mean for the quality of their answers and what taste does this leave in their mouth for the next time? “When testing your survey, don’t only test the mechanics – links, routings, etc., also test the experience you are going to give people.” – Baillie Buchanan, Research For Good “Always test on a smart phone or use an emulator, like the one in Chrome.” – Roddy Knowles, Research Now This is just one of the 101 tips to improve the research participant user experience, which you can find in our newly released handbook, ENGAGE.