GRBN News – 2017 23

Welcome to the latest GRBN News! In this issue, we look at artificial intelligence, as well as the importance of quality and give you the opportunity to tick Mongolia off your bucket list. We continue to focus on Participant Engagement and improving the research participant user experience. GBRN News is moving to a twice monthly publishing schedule, with the next issue coming out on the 19th June.​​   PEI – Gathering Speed – More than 30 partners now on-board We are happy to announce that 7 new partners have come on-board the Participant Engagement Initiative, and we are very excited about kicking off the research-on-research projects into the user experience with both online surveys and with qualitative research. In addition… Read More   AI’s Impact on Market Research: The Present By Andrew Konya, Remesh “For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian analysis.  Perhaps the largest impact AI is already having on market research is…” Read More   ‘In an age of big data, the message of quality over quantity remains incredibly relevant’ “Political conversations are increasingly framed not with reference to policy detail, verifiable evidence or a concern for credibility, but instead via an appeal to emotional frames of reference which aren’t necessarily based in hard fact. Truth, it seems, can officially be given a back seat…” Read More   Revving up to Revising ISO 20252  Over three days in April, research experts and standards experts representing many countries, standards industry bodies, and research associations participated in a Working Group session to update and re-shape the main ISO standard for market, opinion and social research, ISO 20252… Read More   APRC 2017 Conference in Ulaanbaatar, Mongolia  – Finding Growth Together   The Mongolian Marketing Research Association (MMRA) and the APRC welcome you to the 9th APRC Conference to be held in Ulaanbaatar, Mongolia, on the 28-29th September. The APRC 2017 Conference brings together the experiences, cases, methodologies and techniques of marketers, branding agencies, market research companies and experts from not only the Asia Pacific region… Read More   Information Security – Your Service Providers – INSIGHTS ASSOCIATION (CASRO) Webinar You may run a tight ship, but how do you know your outsource partners have the same commitment to protecting data? How can you properly vet potential partners and check on the promised protocols of existing providers? Preview and buy   IIeX Atlanta – Focus on Participants as well as Innovation It is great to see so many sessions at IIeX, which is taking in Atlanta next week, dealing with the topics of user experience and participant engagement. Whilst it is fantastic that technology and innovation are opening up endless possibilities and enabling better insights to be delivered more efficiently, as an industry we still need to…. Read more