GRBN News – 2017 18

    Participant Engagement: From data points to people…much more than just words We’re excited to have Amber Esco, Bob Graff,  German Lowe, Jeff McKenna and Catherine Rogers on our panel at the NEXT Conference in New York next week, where they’ll be sharing their tips for improving the research participant user experience… Read more   3 Questions You Should Be Asking Your Data Provider, But Probably Aren’t Research Now’s Roddy Knowles highlights key research fundamentals you should be asking your data partner about, and how, if not properly addressed, they could affect the quality of your data results… Read more   How is advertising working today?  By Fiona Blades, MESH Experience “MESH Experience is one of many contributors to the ARF’s $1 million study and we were honoured that Horst Stipp, PhD and Manuel Garcia-Garcia, PhD, joined a select group of our clients in London to showcase findings from this ground-breaking work…” Read more   Why Most Respondents Don’t Like Participating In Research (And What We Can Do About It) By Lenny Murphy, GreenBook “The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with the their experience participating in research. As an industry we need to collectively increase our respect for those who take the time to answer our questions…”  Read more     Using the power of MR to help tackle the UN Global Goals GRBN is working together with Paragon Partnerships to leverage the power of market research and insights to help achieve the UN Global Goals, which seek to end poverty, reduce inequality & tackle climate change. Read more   Andrew Cannon Executive Director, GRBN