Measuring the ROI of Insights is a key characteristics of an Insights department which is perceived as a strategic partner within their organization, and is key to Insights getting a seat at the table. However, according to the BCG, Yale CCI and Cambiar 2015 Consumer Insights Benchmarking Study, only a third of Insights teams are actually measuring their ROI.
Measuring the ROI of Consumer
This report presents the key findings from the recently conducted research undertaken by the Boston Consulting Group and GRBN on the ROI of Insights.
The report describes the state of ROI measurement in organizations today and drills down to look at measurement across business decision areas. The report explores the benefits of and the barriers to ROI measurement, and looks at the role agencies have in setting clients up for success.
The report was released on the 20th November 2017.
How to Measure the Return on Investment from Insights
The handbook provides Insights teams with a framework for measuring their ROI and helps teams undertake an audit of their own business impact.
The handbook is a valuable tool for Insights teams looking to not only defend, but to actually increase their budgets in order to meet the growing demands placed upon them to support customer-centric decision-making in their organizations.
The handbook will be released on the 29th January.