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GRBN Initiatives

GRBN and ESOMAR Recorded Webinar – Best practices when working with...

We are experiencing a digital revolution with more data available than ever before coming from secondary data resources such as transactional databases, social media...

ESOMAR and GRBN publish global guidance for organisations and professionals for...

Wednesday 8th June 2022 ESOMAR and GRBN publish global guidance for organisations and professionals for processing secondary data for research. Guidance clarifies key responsibilities when collecting...

ESOMAR_GRBN Guideline on Processing Secondary Data for Research

Access the latest ESOMAR-GRBN guidance for processing secondary data for research:

ESOMAR and GRBN publish global guidance for organisations and professionals on...

Monday 13th September 2021 ESOMAR and GRBN publish global guidance for organisations and professionals on fair use of data. Guidance clarifies key responsibilities when collecting and...

Research Association New Zealand Strategic Plan: Embracing New Horizons

Research Association New Zealand is the result of the merge in New Zealand of the Market Research Society (MRSNZ) and the Association of Market...

New ESOMAR/GRBN Guidelines for Primary Data Collection and Duty of Care...

Two new guidelines are now up for public consultation. You are invited to share your opinion and suggest amendments. The first guideline for consultation is...

A Strategy for Building the Business Impact of Insights

Not all the Insights leaders we have talked to have a strategic plan.  We think they should. We strongly believe that the best strategic plan...

CMRS 2019 Junior high and high school summer camp of AI

Taiwan Institute of Artificial Intelligence (TIAI) and ChungHwa Market Research Society (CMRS) are nonprofit organizations located at Taiwan, which provide education, training programs and...

Welcome to the Post Truth Polling Age

In 2018 Mexico celebrated the largest election in its history, and collaterally entered the territory of the “post-true” surveys, that is, the creation and...

Global Insights – September 2019 – Special Edition

New ESOMAR/GRBN Guidelines for Primary Data Collection and Duty of Care Open for Consultation Your chance to have a sayTwo new guidelines are now up...

The 11th APRC Conference and Summit – Great things are happening...

I’ve just had the pleasure of attending both the APRC/AMSRS and RANZ conferences. Both had excellent content and I can certainly recommend that you...

Building Business Impact – The only KPI Insights really needs

We are calling Insights leaders to make business impact their key KPI for 2020. The ROI of Insights can and should be measured in...
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