Welcome to China! Welcome to the 2017 CMRA Biennial Conference and to visiting some leading companies in China. The conference will be held in Beijing at the end of October and GRBN is getting together a delegation to not only participate in the Conference, but to also visit some cutting-edge companies in both Beijing and Shanghai. This will be a fantastic opportunity to learn more about the Chinese Big Data revolution, as well as develop business contacts.
China – Innovation the new driving force for growth
Technology is at the center of China’s 13th Five Year Plan, as the Chinese government has launched a national strategy make China a technology and innovation-driven economy by 2020. Big Data Applications and Brain Research are two of the 10 science priorities set in this plan. This has, of course, major implications for the research industry in China, and by extention we would argue, the world, and presents us with a great opportunity, but also significant challenges. CMRA, China Marketing Research Association, is rising to this challenge and helping its members understand and take advantage of the opportunities. One of the ways CMRA is doing this is through their biennial Conference.
Market Research Transformation in Big Data era
This is the theme of the 2017 Conference, and more specifically the Conference will cover these four topics:
  1. Redefining market research in the context of the new environment and business models
  2. New technology, innovation and application is driving the transformation
  3. Value propositions and service range extensions
  4. Industry regulation and compliance challenges facing the MR industry
Secure Your Spot
As the conference only takes place every two years, it will be almost 2020 – a scary thought – before you get the chance again, and as space in the delegation is limited, please get in touch to pre-book your spot. More information will follow over the coming weeks.

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