WASHINGTON – August 13th 2018 – The Global Research Business Network (GRBN) and Client Advocates today announced that GRBN has approved Client Advocates as an official partner providing Insights teams with evidence-based consultancy using GRBN’s Invest in Insights framework and related tools. The consultancy services will enable Insights teams to effectively and efficiently put in place ROI measurement and reporting processes in order to measure, promote and ultimately increase their impact on the business. Building on a series of studies conducted by GRBN, Boston Consulting Group, Cambiar and the Yale Center for Consumer Studies, as well as in-depth interviews with Heads of Insights currently measuring their business impact, GRBN has created a framework for measuring the return on investment Insights delivers to a business. In January 2018 issued a comprehensive handbook, Invest in Insights, of how to go about measuring the ROI and business impact of Insights. GRBN, together with its chosen partners, is launching a range of consultancy and training services designed to enable client Consumer Insights functions to effectively measure their impact, both quantitatively and qualitatively, on their stakeholders’ businesses. Now, GRBN and Client Advocates have teamed together to offer evidence-based consultancy services to assist Insights teams in setting up and successfully managing ROI measurement and reporting systems. Andrew Cannon, Director of GRBN, explains: “We are excited to be working with Client Advocates to help Insights teams get the most out of the Invest in Insights Framework and tools. Many Insights leaders we talk to simply struggle to find the time needed to plan and implement a ROI measurement and reporting system. Working with Client Advocates, we will not only be able to make this process go smoothly, we will be able to increase the impact we have on transforming the Insights function.” Paul Griffiths, founder of Client Advocates, added: “We are delighted to be partnering with GRBN. It makes perfect sense to combine Client Advocates’ consulting expertise in delivering greater organisational value to businesses through having great insight functions, and GRBN’s Return on Insight approach. Being able to demonstrate how insight delivers value and ROI to a business is key. We are very excited to be able to take this combined offer to market and to even more effectively help our clients achieve commercial success through creating, building and sustaining vibrant insight teams.” GRBN has set up a website, roiofinsights.com, dedicated to measuring ROI and demonstrating the business value of Insights. The GRBN Invest in Insights Handbook, as well as related resources, can be accessed from this knowledge hub. ———————————————————– About GRBN (www.grbn.org) The Global Research Business Network connects 45 research associations and over 3500 research businesses on six continents. More than US$25 billion in annual research revenues (turnover) are generated by these businesses. GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations and undertaking global industry initiatives. Twitter: @grbn_org About Client Advocates (http://clientadvocates.co.uk/) Client Advocates are an evidence-based consultancy that specialises in working with the insight industry. We work with organisations to asses and redesign their insight functions, based on organisational and commercial needs. We also work with agencies and insight providers to ensure they meet their commercial goals. Twitter: @clientadvocates

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