Trust Report Card for the MR Industry: We Must Try Harder That we must try harder is the key take-away from the GRBN 2018 Trust Survey. On average across the eight countries we looked at, only one-in-four of the people we surveyed said that they trust market research companies. This is simply not good enough if we expect people to willingly participate in research… Read more But Does Low Trust Matter? We would argue that it matters a great deal in three key areas: 1) Data Quality, 2) Brand Equity, 3) Credibility among Decision-makers. If these three reasons will not get our heads out of the sands nothing will, but let’s look at them more carefully… Read more Building Public Trust – What Are We Doing About It? GRBN is taking the lead on building trust with the general public. We have put in place a Charter to which the regional federations, as well as a number of the leading associations across the globe have signed up. We are putting in place an action plan to build trust and are looking for your support and/or active participation… Read more Many Congratulations To Our First Participant Engagement Champions We would like to take this opportunity to celebrate our first Participant Engagement Champions, who have successfully completed the ENGAGE MR coaching program. Over the last 8 months, champions from Chadwick Martin Bailey, Innovate MR, Kantar Health, MarketVision Research, RTi Research, The Stevenson Company and Synchrony, have worked together with GRBN to put in place objectives for improving participant engagement and crafted plans to achieve those goals… Read more ENGAGE MR Coaching Program – Come on board! We are excited to have Critical Mix as the first company to officially sign up to the 2nd round of the program, so a big thank you goes out to the senior management at Critical Mix for their vision and their support. Please get in touch if you would like to join Critical Mix in the program. We will help you create great research participant user experiences which both improve the quality of your data and drive up brand equity. GRBN Leadership Meets in Berlin – Course Set for 2019 The GRBN Executive Management Board (EMB) met in Berlin in September. The EMB confirmed that the GRBN mission remains unchanged: GRBN’s mission is to promote and advance the business of research across the globe through developing and supporting national research associations and implementing global industry-wide initiatives. The Board laid out the strategy for 2019… Read more GRBN to Issue the GRBN Global Top 25 Report We are excited to inform you that GRBN is partnering with Diane Bowers to produce this year’s Global Top 25 Report. The report is currently under production and will be issued mid-November… Read more
 

Elevating the Insights Function: Measuring, Demonstrating, and Building Business Impact
We had a room full of corporate researchers at CRC in Orlando last week listen to our panel discuss what needs to be done to elevate the Insights function. A big thank you goes out to Kelly Bowers, Paula Brant, Jackie Chan and Lisa Courtade for sharing their wisdom, and to Simon Chadwick and Dave Rothstein for expertly guiding the discussion. You can read Jeffrey Henning’s excellent blogpost on the panel session here.
INSIGHTS LEADERSHIP CONFERENCE November 5-7, 2018 in San Diego Find out more and register  APRC CONFERENCE November 15-17, 2018 in Taipei Find out more and register  Project Management Webinar Series – Part 2 Strategies to Improve Respondent Engagement November 27, 2-3pm EST, online webinar Find out more and register Kantar Health highlights why adherence to compliance requirements is key to patient research Kantar Health’s recently published white paper, “Navigating the Regulatory and Compliance Landscape of Patient Centric Research”, delivers recommendations for gathering and analyzing patient insights effectively and, in adherence to regulatory and compliance requirements, when conducting a patient study… Read more

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