Global Insights – 2018 37

ESOMAR/GRBN Guideline for Research With Children and Vulnerable Individuals Launched New guideline highlights best practices for research and data analytics involving children, young people and other vulnerable individuals ESOMAR and GRBN are pleased to announce the launch of their joint Guideline for Research and Data Analytics with Children, Young People and Other Vulnerable Individuals. This joint guideline was drafted so parents and guardians can feel confident when their child participates in research or when their data is being analysed for research purposes. Working with children and vulnerable individuals demands a specific approach and extra care by research professionals, as required explicitly by the ethical Codes of Conduct for research and data analytics… Read more Do You Have Any Exciting News to Share With the Global Research and Insights Sector?  We have recently been approached by several companies  requesting that we publish news items, which they would like to share with the global research and insights sector. GRBN, as the global network bringing together the regional federations, national associations and their members, is happy to now provide this service to members of national associations, which are members of the GRBN… Read more Calling Agency Leaders to Join the ENGAGE MR Program: But Don’t Just Take Our Word For It The 2^nd round of the ENGAGE MR coaching program will kick off this fall and we are inviting companies to nominate Participant Engagement Champions to join the program. Read what some of the great agencies participating in the 1st round of the program have to say about what they’ve got out of it and what you could too? Read more Vote Now To Help Market Research Change the World! Research For Good (RFG) has launched a Charity Of The Year initiative to ensure that Market Research is delivering on more than just great insights! Read more

CEO Summit Makes International Debut

Long a popular forum attracting chief executives from market research companies across the U.S., the Insights Association’s CEO Summit travels across the Atlantic to London, 27-28 September in association with the Market Research Society… Read more

What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

Skeptics make for bad research participants, if they’ll participate at all. And trust can win over skeptics. Join us to learn the key findings from the 9-country GRBN Trust Survey 2018. We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action. Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve. We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation. Read more about the great line-up at CRC 2018 and join 700+ colleagues in Orlando. BE UNSTOPPABLE.