Global Insights 2018-23

  GRBN and Cambiar enter into a partnership to train Insights teams on how to better measure and communicate the ROI they deliver to the business NEW YORK – June 4^th 2018 – The Global Research Business Network (GRBN) and Cambiar Consulting today announce that GRBN has approved Cambiar as the first partner to offer training in the measurement of the business impact of Insights using GRBN’s Invest in Insights framework and related tools… Read more The GRBN 2018 Trust Survey gets under way: Many thanks to our partners! We are excited that the 2018 GRBN Trust Survey will be going into field next week! We’re conducting the survey in 8 countries – Australia, Brazil, Canada, Germany, Mexico, New Zealand, the UK and the USA – and would like to thank all our partners on this project… Read more New Research from Vision Critical Reveals Over 80 Percent of Consumers Want More Safeguards In Place to Protect Their Personal Data Online or When Shared with Brands “VANCOUVER, British Columbia & LONDON–(BUSINESS WIRE)–Today, customer intelligence platform Vision Critical released the findings from its latest study on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands. For this study, Vision Critical surveyed over 1,500 people in the UK, France, and Germany over the age of 18 who completed an online purchase within the last twelve months…” Read More

SMBs are Most Prone to Cyberattack – How You Can Protect Your Company

By Darrin Maggy, Ezentria “Considering that cyberattacks occur every day and cost the global economy a staggering $350 billion+ worldwide*, you would think strategizing to avoid such assaults would be a top priority of all businesses. Incredibly, it is not. In fact, according to a recent survey of 1,377 small and midsize company CEOs** 62% said their firms don’t have an up-to-date or active cybersecurity strategy…or any strategy at all…” Read More

Merging Thinking With Doing – Does Insights Activation Need a Rethink?

By Edward Appleton, Happy Thinking People “In a world characterised more by ‘doing’ and less pure ‘thinking’, researchers must pay as much attention to execution as they do analysis, argues Edward Appleton. The world of global qualitative research descended on Valencia last week for the ninth bi-annual two-day conference hosted jointly by the QRCA and the AQR. Co-chaired by Susan Sweet and Jigsaw’s Peter Totman, the conference motto was ‘Staying Curious’…” Read More

Brands on the Future of Behavioural Insights

By Katie McQuater, MRS “During a panel conversation at the IIeX Behaviour conference held in London yesterday ( 10 May), client-side insight directors from Etsy, Ericsson, Highways England, Nestlé Purina and Walgreen Boots Alliance discussed the challenges of applying behavioural economics, the issues they would like to see solved and where the industry is falling short in terms of new approaches…” Read More