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ROI measurement: A good way for agencies to become trusted advisors
The BCG / GRBN ROI of Insights study explored the role agencies can play to support end clients with measuring their ROI. The research indicates that there is both an opportunity and a threat to agencies with respect to ROI measurement. The key findings from the research are… Read more
Tracker research in peril: Is there light at the end of the tunnel?
By Roddy Knowles, Research Now SSI
“Why is so much tracker research languishing – and what can be done about it? Integrating survey data with data from various sources can bring trackers back to life…“ Read More
Calling for Nominations for this year’s Ginny Valentine Awards for bravery in Market Research
By Fiona Blades & John Griffiths, founders
“Every year researchers nominated for bravery in the course of their work win awards around the world. Could you be one of them? Ginny Valentine bravery award nominations are open…” Read More
EU GDPR Enforcement: Less Than 60 Days To Go
With the General Data Protection Regulation (GDPR) coming into force in the EU in less than 60 days, we would like to remind you about two great recorded webinars by Dr Michelle Goddard, Director of Policy & Communication, EFAMRO: EU Data Protection Reforms: Ten Things to Know and EU Data Protection Reforms: Practical Compliance Steps. We strongly recommend that you check them out if you have not already done so.
Trust Mark Online Directory Helps Companies Mitigate Data Breaches And Avoid Fines of Up To $1.7 Million
The Association of Market and Social Research Organisations (AMSRO) has launched an online directory for its Trust Mark in the wake of a significant amendment to the Privacy Act regarding data breaches… Read More
