If you haven’t done so yet, please check out our handbook, ENGAGE. It’s packed with great content and we would like to thank all our partners for their contributions. Later this month we will be issuing our report on the ROI of Insights, which is based on the research Boston Consulting Group was undertaken earlier this year in partnership with GRBN.
This issue of Global Insights contains some great food for thought, as well as a head’s-up on some upcoming events. We hope you enjoy the newsletter and encourage you to share any articles, which particularly grab your attention.
Share A Little Love
People who participate in research deserve our respect. If you have not already done so, we encourage you to access ENGAGE, our Participant Engagement Handbook, which contains 101 expert tips on how to improve the research participant user experience. If you have already access the handbook yourself, how about sharing a little love for research participants by sharing the link? Access the Handbook
Hot Tip: Eat Your Own Dog Food
Test your own survey, then test it again. Have co-workers test it. Have your client test it. Have your parents, your son, and your best friend test it. Have your barista test it… Read More
ROI of Insights Report Available 20th November
Measuring the business impact of Insights is key to the Insights function achieving a seat at the table. This report presents the key findings from the research recently conducted by Boston Consulting Group in partnership with GRBN… Read More
Avoid These Common Pitfalls that Put Your ROI of Insights at Risk
By Alexander Skorka, Dapresy
“Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions on facts. However, this vast array of available data also poses some challenges. …” Read More
Rising To The Challenge Of Industry Reform In South Africa
By By Monique Schehle & Pieter J. Rossouw, MMI Holdings
“Building on the first two articles in this series, the present article summarises three specific challenges which call for reform within the Market Research industry in South Africa. These are: a significant lack of appropriate insights skills, the absence of suitable frameworks…” Read More
Can Chairs Talk: Image Mining & Text Analytics For Strategic Planning
By Preriit Souda, Kantar TNS UK
“In today’s connected world, much of how we communicate is visual. From emojis to selfies, images are everywhere and have become part of the modern lexicon – especially on social media. Yet to date, most social media analysis has been purely based on the written word – not on images. Imagine the power of being able to analyse brand and product imagery on social media….” Read More
‘ere – gizza freebie guv’nor?
Jonathan Dodd muses on how many business people think that research companies have libraries of free research for the taking, or old research they can give away… Read more
Live webinar – Re-imagining research: 10 golden tips for the modern researcher
MRSM Annual Conference 2017 and 10th Anniversary Celebrations
Every year, MRSM organizes a market research conference in Kuala Lumpur, Malaysia and this year is special as we would be commemorating 10 years of MRSM… Read more
MRS Webinar Mini Series – Neuroscience: Going Deeper For Deeper Insights
GRBN has teamed up with MRS and some great contributors to create a series of 3 mini-webinars focused on neuroscience. We are excited to have John Bishop from System1, Cristina de Balanzó from Walnut Unlimited and Thomas Ramsøy from Neurons Inc share their expertise. Find out more about each webinar and sign up here