China Goes New York

We are very excited about this initiative and the co-operation  between CASRO and CMRA. The China Marketing Research Association, will be sending a group of delegates to New York in June. Diane Bowers, CASRO President, comments: “CASRO is excited to welcome our colleagues in CMRA to New York City to meet with U.S. research business leaders and to attend our Technology & Innovation Event at the Andaz Wall Street on June 6th and 7th. Following the conference adjournment, we have scheduled a special program, “Marketing Research in China: Outlook and Opportunities,” featuring Chinese research business executives as well as leaders of the CMRA, who will provide their insights  about the Chinese marketing research industry and doing business in China.  To further the exchange of information and experiences, CASRO has also scheduled personal visits for the Chinese delegation with several research businesses in New York City. This GRBN “China Goes Global” initiative  is the first step of a longer-term initiative to promote research industry advocacy and business development among countries around the world. The second step for this China and U.S. engagement is for CASRO to send a U.S. delegation of research business executives to China to attend a CMRA event and to meet with Chinese marketing research business executives. The “U.S. Goes China” dates have not been set, but we hope to schedule this trip in 2017.” Prof. Shen Hao, CMRA President comments: “China is at the forefront of digital transformation in a global landscape. We see a lot of technological innovation and big data application, which drives the new engagement with connected consumers and creates new value to market research industry. During the workshop on China, we will shed light on how to do business in China and share some vivid case studies. The workshop will focus on four areas:

• The Development and Future Trend of China Marketing Research
• Big Data Application and Consumer Insight
• Data Mining and Predictive Modeling
• New engagement: Internet research and Innovation
• Media measurement

We look forward very much to our co-operation with CASRO.” Peter Harris, APRC President adds: ”The APRC is now positioned as the prime network for exchanging information and knowledge on marketing research and related industries between the associations and societies in the Asia Pacific region. This joint initiative between the CMRA and CASRO which will facilitate top China and US based research execs to share the latest on each of their marketplaces is a tremendous next step of ensuring that Asian research is connected to the rest of the world.  The APRC are really proud to be involved in this exciting new venture and we will continue to investigate ways for our members to expand their thinking and knowledge.” To attend the Technology & Innovation Conference and the China workshop, please contact Diane Bowers at CASRO – diane.bowers@casro.org. Don’t forget that members of GRBN affiliated national associations will be able to attend both at CASRO member rates.