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AMRA / Africa

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Launch of the African Market Research Association Exceeds Expectations

Africa Forum 2017 saw the launch of the much anticipated African Market Research Association (AMRA) in Johannesburg, South Africa, on 16 and 17 February...

Not-to-be-missed line-up at AFRICA FORUM 2017: Research and Innovation, Made in...

Press Release Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African Agenda for...

Who is Winning in Africa, and is Africa Winning?

Press release: Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for...

Research for African Diversity

Until the story of the hunt is told by the lion, the tale of the hunt will always glorify the hunter (African proverb referenced...

South African Market Research: Need for reform

Over the last two years, the number of research projects commissioned to external market research suppliers by MMI Holdings’ (MMI),  has seen a strong...

AMRA Update

By Leonie Vorster, AMRA Chairman We are grateful to report that the AMRA non-profit company registration has been submitted in South Africa, the country of...

A new pan-African association is born

It is certainly fantastic news that a regional federation is being set up to guide the development of the research sector in Africa. The...

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