Demonstrating the business value of Insights webinar – Thoughts inspired by attendees’ comments

There was a lively discussion on the live chat amongst the webinar attendees last week, and we thought it would be good to elaborate on some of the great points made. The impact of ROI measurement on budgetary control can be significant The research GRBN conducted together with the Boston Consulting Group (BCG) on the ROI of Insights, suggests that Insights...

Tracker research in peril: Is there light at the end of the tunnel? ...

If you’re a supplier, how many newly initiated trackers have you seen come across your desk in the past year compared with years past?  If you’re an owner of research, how much value have you been getting from your ongoing tracker(s) compared with years past?  In either case, I’m willing to bet that the answer is “not as many/much...

ROI measurement: A good way for agencies to become trusted advisors

The BCG / GRBN ROI of Insights study explored the role agencies can play to support end clients with measuring their ROI. The research indicates that there is both an opportunity and a threat to agencies with respect to ROI measurement. The key findings from the research are: Companies who measure ROI or have mature CI functions are more...

Towards an insight driven organisation

The MRS Delphi Group is the Market Research Society’s (MRS) ‘think tank’ which delivers valuable insight across a range of vital business, social and political issues. In 2016 the MRS Delphi Group issued a report on the characteristics of insight-driven organisations and created a framework enabling organisations to benchmark their teams against these characteristics. The findings of the MRS Delphi report provided further evidence that the insight...

GRBN International Workshop Day Review ...

I was fortunate to have the opportunity attend the GRBN International Workshop Day, which kicked off MRS Impact Week, and was asked to share my thoughts on the day. Overall, I thought that a lot of ground was covered during the sessions, and I found the day to be both engaging and productive. ROI of Insights The day kicked off by...

Joint Insights Association / GRBN webinar – Demonstrating the business value of Insights – March 29th ...

ROI_of_Insights
Hear Lisa Courtade (Merck), Simon Chadwick (Cambiar) and Andrew Cannon (GRBN) being interviewed by Beth Rounds (Dapresy) on the art and science of measuring the ROI of Insights in this free webinar for members of Insights Association and other GRBN affiliated associations. Insights Association members can sign up for the webinar here. Members of other GRBN affiliated associations can sign up here.

Measuring ROI: Enabling Insights to be the foundation of customer centricity

Customer-centric
Everyone talks about customer centricity and how important it is to put the customer at the heart of business. However few organizations are walking their talk. I think the reason is because while they understand the importance of deeply engaging their customers, most companies don’t know how to do it. Insights are the very foundation of customer centricity. They form...

The Impact of Brand Fluency on TV Networks & Streaming Services ...

With Hollywood’s award show season in full swing, networks releasing fresh content in 2018, and viewers now up-to-speed with their holiday gifts of streaming devices and smart TVs, the pursuit to find and prioritize what to watch this year grows. This search and discovery is further complicated in the US as an estimated 22 million adults cancelled their cable or...

Five Steps to Maximizing Cl’s Impact

Step
At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on the opportunity for CI to support business decisions on an ongoing basis rather than just for the life of a project. But how can CI and the business build a truly effective partnership? Wehave identified five steps to...

Tackling One of Our Sectors Most Critical Challenges – Demonstrating Business Impact

Invest_in_Insights
In late 2016, GRBN made the ROI of Insights a key strategic priority. We believe that demonstrating the business impact of Insights is one of the most critical challenges and biggest opportunities our sector currently has, and see four reasons for this? Firstly, according to research by Boston Consulting Group (BCG), measuring ROI is one of the CEO’s top priorities...

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