Launch of the African Market Research Association Exceeds Expectations

Africa Forum 2017 saw the launch of the much anticipated African Market Research Association (AMRA) in Johannesburg, South Africa, on 16 and 17 February...

Survey Participants: The Polar Ice Caps of Market Research

In partnership with my esteemed colleagues, I had the fortunate opportunity of developing one of the industry’s first online panels, The Harris Poll Online....

ROI from Insights – 1st Associate Partners On-board – Qualitative Research...

AMSRS, GreenBook, Insights Association, MRIA, MRS and SAMRA are the first associate partners on the joint BCG-GRBN ROI from Insights initiative. Increasing Understanding The objectives of...

GRBN Goes China: Leveraging the Big Data Opportunity

Welcome to China! Welcome to the 2017 CMRA Biennial Conference and to visiting some leading companies in China. The conference will be held in...

You get what you measure: Impact of UX on clients, as...

In business, more often than not, the truism that you “get what you measure” tends to hold true. Therefore we wanted to make sure...

Paragon/ESOMAR Foundation at the UN World Data Forum ...

As Paragon is a member of the Global Partnership for Sustainable Data Development (GPSDD), and GSDPP was heavily involved in the organisation of the...

The Return on Investment from Insights Part 1 – Why You...

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights...

Australia – Merger Recommended for Research Industry Peak Bodies

The Australian Market and Social Research Society (AMSRS) has recommended that its members vote in support of a merger with the Association of Market...

Special Report: Improving the online survey user experience

Do you believe, like us, that we need to improve the research participant user experience? If so, or even if you are unsure, please download...

The Morality of Market Research in the Age of Artificial Intelligence ...

As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me...

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