Winning Advice

On 14th June 2016, I will be joining Mario Callegaro of Google and Enrique Domingo, ESOMAR PSC Chair and GRBN Board Member, to present...

GRBN Learning Center is now open!

We are pleased to announce that the GRBN Learning Center is now open and can be accessed at http://grbn.eliademy.com/. The objective of the Learning...

Dapresy is the first Gold Sponsor of the GRBN Learning Center

GRBN is very grateful to Dapresy for becoming the first Gold Sponsor of the Learning Center. Below, Tobi Andersson, Dapresy CEO, shares his thoughts...

Paulo Pinheiro de Andrade named GRBN Honorary President

In recognition of his outstanding contribution to the research sector in Brazil, as well as his pivotal role in setting up ARIA and GRBN,...

New ESOMAR-GRBN joint guidelines issued on Online Research

In order to help researchers get the most out of the new ESOMAR GRBN Online Research Guideline, we will be running, together with ESOMAR,...

Research methodology under the microscope: the findings from the UK...

By Peter Mouncey, Editor in Chief, International Journal of Market Research (IJMR) Following on from the inaccurate predictions of the published polls throughout the UK...

The 100-day growth challenge kicks off in Brazil. Next stop Atlanta.

Andrew Cannon and Bruno Paro ran the first live GRBN 100-day challenge event in April at the ABEP Annual Conference in Brazil. Over 300 delegates...

Looking back on 2016 (this is not a typo)

Over the New Year, Lenny Murphy published on the Greenbook blog (http://www.greenbookblog.org/) a series of predictions for 2016 made by industry thought leaders. I...

Data Protection: Regulation changes in Japan

Japan Marketing Research Association informs us about four revisions to the Personal Information Protection Act in Japan: Clarification of the definition of personal information ...

The Chief Customer Officer’s Greatest Challenge: Measures of Value

By Curtis N. Bingham, CEO, Chief Customer Officer Council Companies are adopting the chief customer officer (CCO) role at a faster pace, and keeping them...

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