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Thursday, September 21, 2017

Special Report: Improving the online survey user experience

Do you believe, like us, that we need to improve the research participant user experience? If so, or even if you are unsure, please download...

The New ICC ESOMAR International Code. Notes on Data Analytics, How...

The last Annual General Meeting of ESOMAR members on 19th September overwhelmingly approved (1) the revised and updated version of the international code that...

The Return on Investment from Insights Part 1 – Why You...

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights...

Participant Engagement – Partners set ambitious goals ...

In February this year, partners in the Participant Engagement Initiative met and confirmed their intention to make this an action- and results-based initiative by...

Participant Engagement: From data points to people – NEXT Conference Panel...

At the Insights Association’s NEXT Conference in New York last week our distinguished panel of experts from Critical Mix, M3 Global Research, MarketVision, Netquest...

Increasing optimism in the European research industry, with Italy and Switzerland...

Jan Oostveen, EFAMRO's Director General, highlights the key results from the latest wave of the EFAMRO Moodindicator: European research businesses are currently rather optimistic regarding...

Keeping User Experience Top of Mind

Over the past year, I’ve observed an increase in talk about the importance of respecting research participants and ensuring they have positive experiences.  This...

Privacy protection and perceived value: key participation drivers? ...

People’s willingness to share data with researchers is the fundamental raw material that fuels the market research industry. However, some indicators, like decreasing response...

Driving Trust in Research Through Bettter UX

The time seems to be ripe in our industry to really start examining the participant experience and how it affects things like trust, database...

BCG and GRBN team up to create ROI from Insights self-assessment...

Research tells us that measuring the ROI from Insights is one of the characteristics of an Insights department that is perceived as a strategic...

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