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Trust & Participant Engagement

Learn more about the GRBN Building Public Trust & Participant Engagement initiative. Contact us if you want to get involved

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Trust in market research – 5 actions we need to take to turn a...

There is a lot of hype around Pokemon Go at the moment… which is certainly well justified given the usage numbers… and a lot of articles written on what the research industry can learn...
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Trust with personal data – A time-bomb for our industry?

8-out-of-10 people surveyed say they are concerned about misuse of their personal data, with this figure still a high 78% amongst 18-24 year olds. It is perhaps, therefore, not surprising that of the 17 types...
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Perceived value of research – An opportunity we are missing?

Whilst seven-in-ten (survey takers) see that market research benefits business, only four-in-ten see it as benefiting themselves. As the chart opposite shows; amongst those not trusting market research companies this latter figure is as low...
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3 keys to improving the user experience

Length of surveys, enjoyability and mobile-friendliness all key to improving the User Experience – Further research-on-research underway The Trust Survey also dealt with the issue of the (online survey) participants’ experience. Four-in-ten respondents say they...
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GRBN Building Public Trust Programme

Does trust matter? We think it does. We believe that increasing the level of trust in our industry will enable market research companies to deliver value to clients and to remain profitable into the future. In...
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GRBN Survey: Research Sector Needs to Improve Trust Relationships With General Public

“GRBN Trust Survey” Research Report Available via Dapresy’s Online Dashboard NEW YORK – June 13, 2016 --- The Global Research Business Network (GRBN) today announced that in conjunction with Dapresy, a global provider of data...
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