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Learn more about the GRBN Return on Investment from Insights initiative. Contact us if you want to get involved

Demonstrating the business value of Insights webinar – Thoughts inspired by attendees’ comments

There was a lively discussion on the live chat amongst the webinar attendees last week, and we thought it would be good to elaborate on some of the great points made. The impact of ROI...

ROI measurement: A good way for agencies to become trusted advisors

The BCG / GRBN ROI of Insights study explored the role agencies can play to support end clients with measuring their ROI. The research indicates that there is both an opportunity and a threat...

GRBN International Workshop Day Review ...

I was fortunate to have the opportunity attend the GRBN International Workshop Day, which kicked off MRS Impact Week, and was asked to share my thoughts on the day. Overall, I thought that a...
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Joint Insights Association / GRBN webinar – Demonstrating the business value of Insights –...

Hear Lisa Courtade (Merck), Simon Chadwick (Cambiar) and Andrew Cannon (GRBN) being interviewed by Beth Rounds (Dapresy) on the art and science of measuring the ROI of Insights in this free webinar for members...
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Tackling One of Our Sectors Most Critical Challenges – Demonstrating Business Impact

In late 2016, GRBN made the ROI of Insights a key strategic priority. We believe that demonstrating the business impact of Insights is one of the most critical challenges and biggest opportunities our sector...
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Invest in Insights Handbook Released

GRBN launches new handbook, Invest in Insights, to enable companies to better measure the return from their investment in Insights NEW YORK – January 29 2018 – The Global Research Business Network (GRBN) today announces...
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Introduction to the Invest in Insights Handbook

Read about why the Invest in Insights Handbook is needed, the objectives being set, and why you need to care about demonstrating the business value of Insights. Why the Handbook is Needed As more and more...

The Key Barriers to ROI Measurement

The recent BCG-GRBN research indicates that there are a number of barriers to be overcome if an Insights team is going to succeed with the measurement of their ROI and the impact they are...

Key Benefits of Insights ROI Measurement

The recent BCG-GRBN research indicates that those Insights functions measuring their ROI and the impact they are having on the business are reaping significant benefits from doing so. How does a seat at the...

BCG / GRBN ROI of Insights Report Issued

We are excited to announce the launch of the ROI of Insights report, which we have produced in partnership with the Boston Consulting Group, and which highlights the key findings from the research recently...
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