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Return on Investment

Learn more about the GRBN Return on Investment from Insights initiative. Contact us if you want to get involved

ROI

Dapresy Signs Up As The Premier Sponsor For The ROI From Insights Measurement Handbook

We are excited to announce that Dapresy will be the Premier Sponsor of the ROI from Insights Measurement Handbook we will be releasing later this year. The handbook will offer practical guidance on measuring...
Growing_budgets

Growing budgets by measuring the ROI from Insights

Phase 2 of the ROI from Insights initiative will build on the understanding gained during phase 1, which is being led by the Boston Consulting Group. Our mission in phase 2 is to encourage as...

ROI from Insights – The key to a virtuous growth spiral

The trend towards customer-centricity is creating fantastic opportunities for the research and insights sector, but to take advantage of these opportunities, we need to step up our game. One way we can do that,...

ROI from Insights – 1st Associate Partners On-board – Qualitative Research Gets Under Way

AMSRS, GreenBook, Insights Association, MRIA, MRS and SAMRA are the first associate partners on the joint BCG-GRBN ROI from Insights initiative. Increasing Understanding The objectives of the first part of the initiative are to: Explain the...
ROI_Insights

The Return on Investment from Insights Part 2 – How to grow your budget

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. A ROI audit is the foundation of a strong client-agency...
CX

The United Airlines Affair – A Silver Lining For Insights and our ROI? ...

Every cloud has a silver lining, and the recent events at United Airlines might just have a big one for the Insights sector. A story on the BBC over weekend led with the headline...

Key Benefits of Insights ROI Measurement

The recent BCG-GRBN research indicates that those Insights functions measuring their ROI and the impact they are having on the business are reaping significant benefits from doing so. How does a seat at the...

The Key Barriers to ROI Measurement

The recent BCG-GRBN research indicates that there are a number of barriers to be overcome if an Insights team is going to succeed with the measurement of their ROI and the impact they are...

BCG / GRBN ROI of Insights Report Issued

We are excited to announce the launch of the ROI of Insights report, which we have produced in partnership with the Boston Consulting Group, and which highlights the key findings from the research recently...
Invest_in_Insights

Introduction to the Invest in Insights Handbook

Read about why the Invest in Insights Handbook is needed, the objectives being set, and why you need to care about demonstrating the business value of Insights. Why the Handbook is Needed As more and more...
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