26.5 C
New York
Thursday, September 21, 2017
Home Featured guests Trust & Participant Engagement

Trust & Participant Engagement

Read what our guest contributors have to say about Trust & Participant Engagement

The Morality of Market Research in the Age of Artificial Intelligence ...

As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang. Meaning, the solutions...
MRX_UX

The Global Research Experience

GRBN’s effort to understand and improve global panelists’ research experience is already bearing fruit for its research partners, each of whom has a meaningful stake in the outcome as we seek improved data quality...
Data_Privacy

Privacy protection and perceived value: key participation drivers? ...

People’s willingness to share data with researchers is the fundamental raw material that fuels the market research industry. However, some indicators, like decreasing response rates to surveys, seem to indicate that this willingness is...
Brexit

Post-Brexit Vote: Division and Uncertainty remain ...

Uncertainty descended over Britain’s economic and political landscape on the 23rd of June following a historic referendum that determined the UK’s European fate. Deemed the most important vote in a generation, this referendum saw...
Research_User_Experience

Keeping User Experience Top of Mind

Over the past year, I’ve observed an increase in talk about the importance of respecting research participants and ensuring they have positive experiences.  This is good.  And while I’ve seen many clients continue to...
Trust

Driving Trust in Research Through Bettter UX

The time seems to be ripe in our industry to really start examining the participant experience and how it affects things like trust, database quality and brand perception. To that end, GRBN had been...
Stakeholder_Advisory

Trust, Innovation, Insight: Our Industry’s Reputational Challenge

By Jeff Resnick, Stakeholder Advisory Services Every industry endures periods of tumultuous change. Ours is no different. How we collectively deal with the challenge of a changing environment will shape our legacy and determine the...
Mobile_Research

Top 3 Trends in Mobile Surveys

Mobile-friendliness is becoming a key driver of a positive research participant experience. Aaron Jue, Market Research Director at FocusVision, shares insights on the importance of mobile. Each year, we analyze the millions of surveys hosted...
Trust_MR_Germany

Trust in Market Research: The German success story

Bernd Wachter, CEO of Psyma Group AG and board member of both the ADM and the "Initiative Markt- und Sozialforschung, shares his views on why the German public have a relatively high level of...
Polling_IMJR

Research methodology under the microscope: the findings from the UK polls inquiry

By Peter Mouncey, Editor in Chief, International Journal of Market Research (IJMR) Following on from the inaccurate predictions of the published polls throughout the UK 2015 general election campaign, the British Polling Council (BPC) and...

World News

X