Why measuring Return on Research Investment is good for your health

By Simon Chadwick, Cambiar Whenever the subject has been raised in the last few years of measuring the return on anything related to marketing, advertising or research, hackles would very often be raised and loud...

The Chief Customer Officer’s Greatest Challenge: Measures of Value

By Curtis N. Bingham, CEO, Chief Customer Officer Council Companies are adopting the chief customer officer (CCO) role at a faster pace, and keeping them in their roles longer, especially in larger companies. The greatest...

Making Data Smarter: Bigger Can Take Care of Itself!

By Denyse Drummond-Dunn, C3Centricity. In 2007 the MREB ran a study to understand why some MR departments were rated better than others. They concluded that the two major areas in which MR provides value to...

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