The Chief Customer Officer’s Greatest Challenge: Measures of Value

By Curtis N. Bingham, CEO, Chief Customer Officer Council Companies are adopting the chief customer officer (CCO) role at a faster pace, and keeping them in their roles longer, especially in larger companies. The greatest...

Making Data Smarter: Bigger Can Take Care of Itself!

By Denyse Drummond-Dunn, C3Centricity. In 2007 the MREB ran a study to understand why some MR departments were rated better than others. They concluded that the two major areas in which MR provides value to...

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