Home Author list Melanie Revilla - Universitat Pompeu Fabra

Melanie Revilla - Universitat Pompeu Fabra

Melanie Revilla - Universitat Pompeu Fabra

People’s willingness to share data with researchers is the fundamental raw material that fuels the market research industry. However, some indicators, like decreasing response rates to surveys, seem to indicate that this willingness is progressively decreasing. Several problems are...
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