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Fiona Blades - Mesh

Fiona Blades - Mesh

Ginny_Valentine_Badge_of_Courage

Acknowledging bravery in market research raises the bar

Market Research and “bravery” are two words rarely associated with each other.  Being brave suggests risk-taking, and, so often, market research is used to reduce risk in the marketing industry. Sometimes, however, we need to...
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