Home Author list Denyse Drummond-Dunn - C3 Centricity

Denyse Drummond-Dunn - C3 Centricity

Denyse Drummond-Dunn - C3 Centricity

Everyone talks about customer centricity and how important it is to put the customer at the heart of business. However few organizations are walking their talk. I think the reason is because while they understand the importance of deeply...
A friend of mine asked a great question recently. It was this: “You are always saying that market research and insight teams have a great opportunity to lead the customer-first initiative. But how? We’ve already got too much work...
By Denyse Drummond-Dunn, C3Centricity. In 2007 the MREB ran a study to understand why some MR departments were rated better than others. They concluded that the two major areas in which MR provides value to business are the new learnings...
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