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Home Author list David Rothstein - RTi Research

David Rothstein - RTi Research

David Rothstein - RTi Research

Insights_ROI

What’s the ROI of Consumer Insights? How about 400%! ...

There’s been much talk in recent years about the call for Consumer Insights (CI) departments to provide more value to the organization (with less in the way of human and capital resources).  Moving forward,...
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