As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang. Meaning, the solutions dominating the market were laden...
For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian analysis.  Perhaps the largest impact AI is already having on market research is...
Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this phase of Intelligence Augmentation AI will act to augment the capabilities...
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